You can’t build a house without the right tools; the same goes for your website. A great looking website will only get you so far. In order to make sure that your website functions well for your business it’s important to find tools that are not only cost effective but also provide you with the features necessary to grow your business. Here is a list of 4 digital marketing tools that you can use and why they’re great to have. We’ve used all of the tools in this article so if you have any questions please let us know.
Do you need search engine optimization (SEO) software? If you are trying to increase your traffic, want to know about the keywords you rank for and improve your position in the search results, the answer is yes. SEOmoz does a great job of giving you a number of tools that you can use to improve your SEO. You can do link research and see how you stack up with the competition. You can track where you rank for specific search terms across Google, Yahoo and Bing. You can also see how difficult it would be to rank for a specific keyword, what improvements you need to make to your pages and on page optimization that you can do to improve your pages ranking. SEOmoz is a great all inclusive SEO tool that will help you to rank higher in the major search engines and grow your traffic. They also have tons of free resources to help you improve your SEO.
Plans start at $99/month. Check them out at SEOmoz.org.
Is video marketing part of your digital marketing strategy? If so, you may want to think about professional video hosting from a company like Wistia. Video is a great way to communicate with your subscribers, prospects and customers. Wistia provides your business with a ton of great tools that you can use to measure your video’s engagement as well as make your videos more interactive.
Their analytics are excellent and can tell you how many times someone watched your video, which parts they re-watched and how many times they came back to check it out. You can completely customize the video player on your website and add in some amazing features like email capture forms, social sharing, and calls to action. They also help you incorporate video SEO so your videos show up in search results.
They have a free plan for life with 3 videos and monthly paid plans start at $20 for 10 videos and 20GB of bandwith. Check them out at Wistia.com
Sprout social is our go to social media management tool. It doesn’t have a free plan like Hootsuite but it does have a ton of great features and a great user interface. Sprout has an easy to understand dashboard that shows you how many interactions you’ve had on social media in the past week. You can see demographics on your audience and view snapshots of all of your connected accounts. It also has a bookmarklet you can add to your browser which makes sharing content easy from any page online.
Sprout has a great feature that lets you create a queue for your messages to go out at certain times of the day. If you have a large quantity of items to share you don’t have to schedule them individually. You can also schedule posts for specific times.
Sprout Social also includes easy to understand reports, brand monitoring and helpdesk integration.
Plans start at $39/month. Check them out at Sproutsocial.com.
Email marketing is a core component of any successful digital marketing strategy. We use Campaign Monitor with a few of our clients and it is incredibly easy to get started with. They have a wonderful template builder that makes creating beautiful emails a snap. You can easily add sign up forms to your website or have people sign up on an iPad. All of their templates are optimized for mobile so you don’t have to worry about people reading your emails on a mobile device.
They offer simple A/B testing so you can test your campaigns. They also have autoresponders so you can schedule your content in advance and RSS to email so people can easily subscribe to your blog by email. Campaign Monitor has integrated social sharing functions so you can see who is sharing your email on social networks.
Their reporting is easy to understand and provides you with valuable insights including who is opening, clicking and sharing, who and where your subscribers are and what device they use to read your emails.
Plans start at just $9/month for up to 500 subscribers. Check them out at Campaignmonitor.com.
These are just a few of the digital marketing tools that we use. Hopefully you find one that helps you with your own marketing efforts.