In our last post we discussed 4 digital marketing tools that we use on a regular basis. Some of them we use for clients and some are tools that we use for our own work. Here are four more digital marketing tools that you can use to improve your website.
Whether you are looking to create landing pages, optimize your website or get a better grasp on who is coming to your site and what they are doing, these tools should help you get the most out of your marketing dollars.
Visual Website Optimizer
We have talked about Visual Website Optimizer before and for good reason. A/B testing can be extremely helpful at increasing your conversion rates and Visual Website Optimizer provides a really simple and affordable way to get started. Using their WYSIWYG you can easily test different versions of your web pages without needing to change any code. You can even target different versions of your page to different geographical areas or other behaviors. Visual Website Optimizer easily integrates with WordPress, Drupal, Joomla, Magento and others to make it easy to get started. You can even see heatmaps and clickmaps to get a better idea of what people are looking at on your pages.
Plans start at $49 a month. Check out all the features at visualwebsiteoptimizer.com
Unbounce makes it extremely easy for anyone to get started building beautiful landing pages. Even if you don’t know any HTML you can build a high converting landing page with their easy to use tools. They have a whole bunch of templates to get you going that you can easily customize to fit your brand. Add your logo and edit the copy to personalize your page.
They have a great blog that gives you a ton of advice on A/B testing and landing page creation. You can easily create multiple versions of your page to do A/B testing and track the conversion rates for each page. Unbounce also integrates with email service providers such as Mailchimp, Campaign Monitor and Aweber to send leads right to your email list and CRM providers such as Salesforce and Zoho. Unbounce even integrates with Visual Website Optimizer for even more powerful A/B testing.
Plans start at $49/month. Check them our at unbounce.com.
Have you ever wanted to connect two web apps but neither of them have an integration on their website for each other? Zapier can help you do just that. Zapier helps over 200 web services connect with one another. Do you want to save your gmail emails to Evernote? Done. Do you want to add a new lead in Salesforce to a mailing list in Mailchimp? Easy. Zapier lets you automate tasks between a ton of web apps and is incredibly easy to use. they have tons of suggestions on the website and with 1,000s of integrations possible it is easy to find some that will make your life a lot simpler. There is a free account that gives you standard services with 100 tasks a month.
Plans start at $15/month for premium services, 20 links between services and 3,000 tasks a month. Check them out at zapier.com.
Hello Bar is a small bar that pops open to reveal a call to action at the top of your website. You can see Hello Bar in use at the top of your browser on this website. Hello Bar provides a great, non intrusive way to drive people toward specific content on your website. In our case we are using it to drive people to our blog. You might use it to get more followers on social media or more newsletter subscribers. It’s easy to install and includes A/B testing to test different versions of your call to action. It is free for up to 25 clicks/month.
Plans start at $4.95/month for 100 clicks, RSS and Twitter feed embedding and the ability to save custom themes. Try it out on your site by visiting hellobar.com/demo.
We hope these digital marketing tools will help you to further enhance your website and marketing campaigns. Sign up below to get all of our blog posts right to your inbox!