So you started a blog on your website because you heard it was great for SEO. Maybe someone told you that it was the best way to build traffic and that content marketing is the way of the future. If you’ve been blogging for any length of time and your traffic hasn’t improved you might feel like your wasting your time (and you might be). Blogging makes sense for a lot of people but sometimes it’s tough to get it right. If you aren’t seeing results from your efforts you should make sure you are doing the following things whenever you write a post:
1. Do Keyword Research. Sounds boring right? Keyword research is essential to making sure that your blogging is adding value to your business. Guessing what to write about is not good enough. You should find key terms that people are searching for in your industry and write articles where you can rank higher and provide valuable information. Make sure that it’s relevant to your business. If it’s not you could end up with a bunch of traffic that will not help you build revenue. Use Google’s keyword tool or Wordtracker’s free keyword tool to get started.
2. Solve a Customer’s Problem. Is your content too self serving? Is it an advertisement for your products or your abilities. People don’t want to read ads. They want to read, or watch, or listen to useful information. While the occasional promotional post is okay, the majority of your posts should be relevant to your customer’s needs and help them to solve a problem. In the same way that no one likes listening to someone brag about themselves, your content should be about your customer’s needs, not your own.
3. Use Long Tail Keywords. Long tail keywords are longer keyword phrases that are typically much easier to rank for. These keyword phrases may have fewer searches associated with them, but since you are more likely to rank for them on the first page of Google, you are more likely to be found for them. Check out our article on using long tail keywords to craft your content.
4. Promote Your Content. Content that’s just sitting on your website is not going to help you. You have to promote it. If you have a new blog post, send it out to your email list. Share it on LinkedIn, Facebook and Twitter. Share it on social bookmarking sites. Send it to people you think would benefit from it and ask them to share it. Find places to guest post on other blogs. The more you promote your content outside of your website the better your results will be.
5. Add Calls to Action. Presumably your visitors came to your site because your articles helped them solve a problem. While not every one of your visitors is going to buy from you, you still want to encourage additional interaction with your company. Add calls to action on all of your posts. Encourage people to sign up for your blog or newsletter. Publish an eBook or a series of informative emails. Make your visitors an offer: a free consultation, a webinar, a whitepaper. The more you can promote additional interaction with your company the better.
These 5 actions should help you to get the most from your blogging. If you liked this article, please sign up to receive our posts automatically in the box below!