I talk a whole lot about blogging for business and yet, the Echosurge blog does not have an article about it. I am sure that you have been told tons of times that you need a blog and the importance of a blog for your digital marketing strategy. That’s all well and good, but how do you get started and what is the point of blogging for business anyway? I want to go over with you the reasons having a blog is essential to your business and how you should get started if you haven’t already been convinced to do so by someone else.
Blogging for Business Helps You Build an Audience
This goes back to an article I wrote about using long tail keywords to craft your content. When writing your blog posts you should try to incorporate long tail keywords. This not only helps you to rank well in search engines, it helps you to be more specific when writing your content. The more specific and related to your business the content is, the higher the likelihood that you will see that blog post convert a visitor into a lead. When blogging for business, the end goals should be to educate your prospects and convert a visitor into a lead. Writing specific content using long tail keywords will help you to grow your traffic and increase your conversion rates.
Google Loves Recency
The more recent your article, the more likely you are to rank well in search engines. There was an article on Copyblogger (a content marketing blog) about a week ago showing the effects of recency in Google search results. This shows why it is important to write often as more recent articles will often show up higher in the search results regardless of the number of inbound links or social media shares.
Being Consistent Will Help You See Results
I wrote another article awhile back about being consistent with your marketing. In no other area is this more important than blogging. Being consistent will help you to maintain and grow your web traffic. Your goal should be to post an article at least 4-5 times per month. This will help you to build traffic most effectively.
Blogging Helps You to Establish Authority
You don’t always get the chance to talk to your prospects for hours. That probably wouldn’t be productive for you or them. But having a robust blog will show your prospects that you have an extensive knowledge of your industry and most likely, the expertise to solve their problems. Now, while not everyone who has a blog is an expert, it is usually pretty easy to tell just by reading whether or not someone knows what they are talking about. Just be sure to make your content engaging and informed. The more detailed your blog content the more likely it is to help someone achieve a business goal.
What If I’m in a “Boring” Industry?
There are always creative ways to promote your content. Even if you feel like you are in a “boring” industry, there is always going to be someone interested in buying your products (otherwise you wouldn’t be in business). So think of a creative spin on a topic that would be of interest to a prospective customer. Look at your competition to see what information they are providing. Chances are there is a lot of information that would help a prospect to make an informed buying decision.
Ultimately, having a blog will help you to grow your business and capture more leads through your website. It will help you to increase your authority in your industry and if you use long tail keywords, will help you to rank higher in search engines, which will boost your website traffic. If increased traffic and increased conversions aren’t enough to convince you to start a blog, I don’t know what is.