Let's face it: Not everyone has time to read every blog post you write. Even if you are the best writer in the world and you write about the most interesting topics, it's not always easy to get to every article. Content marketing can be extremely effective but if your content marketing strategy is … [Read more...]

So you started a blog on your website because you heard it was great for SEO. Maybe someone told you that it was the best way to build traffic and that content marketing is the way of the future. If you've been blogging for any length of time and your traffic hasn't improved you might feel like your … [Read more...]

Simplicity is key to a message that gets through to your prospects. Have you ever heard of the KISS principle? It stands for Keep It Simple Stupid. While the acronym is a bit tongue in cheek, the idea or simplicity can be applied across all of your marketing messages. When I say simple, I don't … [Read more...]

Hopefully, in my last post, I convinced you that blogging is a great way to boost your traffic. Now that we've gotten to the why, it's time to get to the how. I also want to make the case that quality and consistency are much more important than quantity. Why Quality Beats Quantity You could be … [Read more...]

I talk a whole lot about blogging for business and yet, the Echosurge blog does not have an article about it. I am sure that you have been told tons of times that you need a blog and the importance of a blog for your digital marketing strategy. That's all well and good, but how do you get started … [Read more...]

Search Engine Optimization is one of those things that a lot of small businesses think they need but don't really understand. SEO is the process of optimizing your website to be found on search engines. Most of the time the focus is on the top 3 search engines: Google, Bing and Yahoo. Search Engine … [Read more...]

Imagine that you are searching for a new car. You might want a specific brand or know that you are looking for a sedan and not an SUV. So if you were to do research online about new cars, what are you going to search for? Would you just type in "cars" in the search box and hope you find what you … [Read more...]