Let's face it: Not everyone has time to read every blog post you write. Even if you are the best writer in the world and you write about the most interesting topics, it's not always easy to get to every article. Content marketing can be extremely effective but if your content marketing strategy is … [Read more...]

So you started a blog on your website because you heard it was great for SEO. Maybe someone told you that it was the best way to build traffic and that content marketing is the way of the future. If you've been blogging for any length of time and your traffic hasn't improved you might feel like your … [Read more...]

We are currently in the process of shooting and editing customer testimonials for the Echosurge website. We just put the first few up on the homepage and you can check out the video below to see what our testimonial videos are looking like. Written testimonials are great, but sometimes you want to … [Read more...]

What do you want your website to accomplish? What is the primary goal for your website visitors? How are you directing your visitors to accomplish your goals? When you are designing your website it is extremely important to think in terms of your ideal visitor and what you would like them to … [Read more...]

You can't build a house without the right tools; the same goes for your website. A great looking website will only get you so far. In order to make sure that your website functions well for your business it's important to find tools that are not only cost effective but also provide you with the … [Read more...]

What are your digital marketing goals? Do you have a good idea of what you are trying to accomplish with your digital marketing efforts? It is easy to get caught up in Facebook likes and Twitter mentions but in order to see a return on investment from your website you need to set concrete goals. … [Read more...]

Video Marketing Video marketing is an often overlooked part of a well executed digital marketing strategy. While we are all accustomed to watching video online, much of that tends to be for entertainment or education and not for business. If you are a business thinking about getting started with … [Read more...]

Simplicity is key to a message that gets through to your prospects. Have you ever heard of the KISS principle? It stands for Keep It Simple Stupid. While the acronym is a bit tongue in cheek, the idea or simplicity can be applied across all of your marketing messages. When I say simple, I don't … [Read more...]