Digital Strategy and Design That Inspires Action
Hopefully, in my last post, I convinced you that blogging is a great way to boost your traffic. Now that we've gotten to the why, it's time to get to the how. I also want to make the case that quality and consistency are much more important than quantity. Why Quality Beats Quantity You could be … [Read more...]
I talk a whole lot about blogging for business and yet, the Echosurge blog does not have an article about it. I am sure that you have been told tons of times that you need a blog and the importance of a blog for your digital marketing strategy. That's all well and good, but how do you get started … [Read more...]
If I asked you how to get somewhere that you have never been, you would have to look at a map to get there. Too many people are marketing without a map. It can be overwhelming to think about all the activities that a digital marketing campaign entails, and to make it easier you need to draw yourself … [Read more...]
Imagine that you are searching for a new car. You might want a specific brand or know that you are looking for a sedan and not an SUV. So if you were to do research online about new cars, what are you going to search for? Would you just type in "cars" in the search box and hope you find what you … [Read more...]
You have probably heard of the Pareto Principle (also known as the 80/20 principle) that states roughly 80% of your results will come from 20% of inputs. The principle is based on the research of a man named Vilfredo Pareto who was an Italian sociologist and economist from the early 20th century. … [Read more...]
I tend to read a lot of books, and most of the books I read are non fiction. I'm facinated by books about psychology or behavior change and I love reading stories from successful entrepreneurs about how they got started in business. Think about your favorite books for a minute. Are they textbooks … [Read more...]
Do you drink coffee? If you do, chances are you've been to a coffee shop at some point in your life. Why do people go to coffee shops and spend $3 on a cup of coffee when they can make the same at home for less? Why spend the extra money? The answer for a lot of people is consistency. If you go to … [Read more...]
We just came out with a new eBook. The Essential Digital Marketing Strategy Guide is intended to provide our clients, business owners and marketing professionals with a foundation for creating a digital marketing campaign. So how can we say that you can't learn digital marketing strategy from a … [Read more...]
Turn Leads Into Customers The goal of any great digital marketing campaign is to get your salespeople great leads. Whether you are your own salesperson, or you have a whole team, leads are the lifeblood of your sales efforts. After you have gotten visitors to your website and converted them to … [Read more...]
Increase Your Conversions Part 2 of planning your digital marketing strategy is all about increasing your conversions. It's not enough to get visitors to your website, you also need to want to convert visitors into leads. In this post we're going to go over the following two items: Calls to … [Read more...]
