Getting Great Video Testimonials: Lessons Learned

We are currently in the process of shooting and editing customer testimonials for the Echosurge website. We just put the first few up on the homepage and you can check out the video below to see what our testimonial videos are looking like. Written testimonials are great, but sometimes you want to take it up a notch. Video testimonials, especially those when your customer is speaking into the camera, can seriously help. Your visitors get to hear from real people, in their own words, why they should be interested in your product or service. You might also learn a little about your company and what people appreciate about you in the process.

Here are a few lessons that we’ve learned since starting to collect these video testimonials:

Don’t Be Afraid to Ask

Sometimes asking for a video testimonial can be the hardest part. Creating a video is a lot more time intensive than simply asking for someone to write a quick quote for you to use on your website. You might not want to inconvenience your customers and clients. You might think that people won’t be comfortable taking about your product or service in front of a camera. The reality is that, if you have a great product or service, people will gladly talk about it. You just have to ask and you will probably find that your customers are more than willing to give you a testimonial.

Your Testimonials Don’t Have to Be Perfect

There are times to be scripted and formal but a video testimonial probably isn’t one of them. A few ums and ahs are okay. If it’s scripted, at best it sounds like an ad and at worst it could come off as untrustworthy. What you really want when shooting video testimonials is an honest reaction from a customer or client in their own words. Don’t expect them to give a perfect scripted performance. Your video will be better for it.

Ask Questions & Break It Up

Sometimes the easiest way to get a great testimonial is to ask questions. Often times it can be difficult for the people giving the testimonial to fit everything they want to say in one go. By asking questions it will allow you to break up the testimonial into multiple sections. This is also helpful if you are trying to edit multiple testimonials together. Ask questions about your company, or why they picked your product, or why someone would want to work with you. The more answers you get the more you have to work with and the easier it is for you customers to give great answers.

You Don’t Have to Edit a Ton

This goes back to the idea that you don’t want your videos to be perfect. In the same way you don’t need to edit your videos a ton. Since the idea is to capture honest feedback, editing out too much of the footage can make your testimonial seem less authentic. If you have a great video testimonial you shouldn’t have to edit a lot, your customers .

Finish With a Summary

After you have asked your customers specific questions about your product or service they will have a much better idea of what they want to say about your company. Once you have gone over the specifics, ask for a general endorsement. You might be surprised at how great this footage comes out.

Overall, video testimonials are a great way to promote your company. By having your customers tell the story of your business for you, you are enhancing the authenticity of the message. Don’t be afraid to ask and you’ll be pleasantly surprised at the results you get.

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