Video marketing can be one of the most effective ways of marketing your business. It’s great for SEO and, when done correctly, can help you reach your target audience better than any other platform. So what are the downsides? Video can be expensive and complicated to produce. It often requires a lot of specialized equipment or a firm grasp of a number of different software programs. With that being said, there are a number of instances where you can go it alone. So how do you decide whether to tackle a video yourself or hire a video production company or a marketing agency to do the work for you?
Video Marketing Can Be Simple
Just because video can be complicated, doesn’t mean it has to be. You don’t necessarily need a bunch of fancy equipment or to invest in expensive software. Some videos can be produced just using an iPhone and some basic lighting. Check out this video from the video hosting company Wistia to see what I mean.
There are a number of great examples of videos that didn’t take a lot to produce but are still extremely effective at reaching the target audience. If you want to produce high quality videos that will help you to increase your business, it might take a little work. If you have a smaller budget and still want the benefits of video marketing there are a number of free resources available to help you get started. You just have to have to be willing to put in the work to learn basic shooting, lighting and sound techniques. Websites like Vimeo have a number of videos put up by professionals that will help you get started. Wistia also has some great tutorial videos on basic lighting and video production.
When It Makes Sense to Go It Alone
Creating an effective video marketing strategy requires a lot of planning and if you want to tackle video on your own, there are some easy ways to get started. As long as you have some basic equipment you can produce pretty good quality videos for things like:
- Interviews. Interviews with people in your company or people in your industry are a great way to get started with video marketing. The setup can be easy and with a few lights and some basic sound editing you can get some pretty great results.
- Screencasts. There are a number of screencast programs that will allow you to make video screencasts of your desktop. Walk someone through a product demo or record some screencasts for customer service. Add some music or use a microphone to record a basic voice over to help walk people through it.
- Presentations. Whether you are using Powerpoint or Keynote you can record your presentations and put them up on your website. It provides a great way to use some of the built in animations and transitions that these programs provide.
- Video Blogs. You probably don’t want to hire a video production company every time you put up a video blog. Even if you only do it once a month. This is true especially if you want to have a video series where you discuss a particular topic on a frequent basis.
When to Hire a Video Pro
Now that we’ve gone over the basics of when to do it yourself, let’s go over when to hire a video professional. Sometimes you just can’t do it on your own. If you are producing a commercial for your business or you require video marketing that incorporates a significant amount of animation, it probably makes sense to hire a pro. Animation is incredibly difficult to take on by yourself and requires a significant time investment. If you are trying to shoot video that has a lot of movement to it your are also better off hiring a professional or else you run the risk that your video looks sloppy.
Here are some examples of when it makes sense to use a video professional over trying to do it yourself:
- Explainer Videos/ Intro Videos. Explainer videos can be really tough to produce on your own. If you are looking for an animated video or you want some fancy effects, you are better off hiring a professional to do the work for you. Often times an explainer video can be the first impression and you want to make sure that it’s a good one.
- Commercials. If you are shooting a commercial video it makes sense to go pro. Even if you are just putting the video on Youtube or up on your website, you may want to hire talent or create some additional visual interest and a professional can help you to accomplish this.
- Animated Videos. If you are looking for animated videos of any kind, unless you have some serious skills, it makes more sense to go with a pro. Animations could include logo stingers or full length videos that are totally animated or require a mix of live action and animation.
I hope this helps you to get ideas on when you can get started with video on your own and when to hire a pro. Sign up for our email list to get more great marketing ideas right to your inbox. Click the subscribe button in the box below!