A while back I wrote a post on social media about not trying to do it all. There are a ton of social networks to choose from and it can be overwhelming for businesses to understand it all. Social media can be a great revenue generator for businesses of all sizes. These channels also provide great ways to create brand awareness and loyalty.
Whether you are just getting started or you have a strong social presence, now is a great time to analyze which platforms are best for your unique situation. Let’s get started with the three major social networks: LinkedIn, Twitter and Facebook.
LinkedIn, is the number one social networking site for business professionals. It is great for:
• Businesses in B2B space.
• Business networking, sales, and recruiting.
• Easily finding and contacting executives from small businesses to Fortune 500 companies.
• Generating leads.
• Positioning company executives as industry thought leaders by sharing articles authored by them and company news.
• Sharing your company’s story and highlighting products, services, and achievements.
Twitter enables people to send and read text posts of up to 140 characters. It is among the ten most visited websites. Twitter is great for:
• Easily connecting with potential customers through the use of hashtags.
• Offering discounts to existing and new customers. Hashtags can help spread the word about your discounts to new audiences.
• Running contests with your followers offering prizes and other incentives.
• Managing customer service communications.
• Sharing links to content posted in other social media sites such as blogs and YouTube videos.
• Sharing information of upcoming events and relevant news articles.
• Works great for any business if used appropriately.
Facebook is the number one social network in the world, which can translate into a very valuable business opportunity.
Facebook is great for:
• Any business, if used appropriately.
• Placing ads to highly targeted audiences at a low cost.
• Engaging with people and managing customer service concerns through comments and questions.
• Sharing company news.
• Advocating for a cause.
• Sharing content posted on other social networks such as YouTube videos and blog posts.
• Generating leads.
• Announcing products, services, events.
Whichever platforms you choose for your business, it is important to remember that to be successful with social media you need to engage in a dialogue. If someone comments on your posts, make sure to respond. It is a great way to start a conversation with you customers and prospects.
Also, it is essential to measure your progress. Followers are not the only measure of success. More important to look at is how much traffic is your website getting from each of the channels. How many people are signing up for your newsletter or downloading an ebook or white paper? How many leads is social media generating for your business and which channels see the highest conversion from lead to customer? By focusing on these essential questions you can turn social media into a revenue producing tool for your business.
In the next post we will go over Instagram, Pinterest, Youtube and Google+.