Marketing, websites, ecommerce, and video for industrial manufacturers
We start with your products, your customers, and your margins, and we build marketing that shows up in revenue.
We start with your products, your customers, and your margins, and we build marketing that shows up in revenue.
Hi. I'm Jay Weeks, the Founder of EchoSurge. And I think I know why you're here.
Something in your marketing isn't working the way it should. Maybe an agency never really understood your business or how your products are sold. Maybe you rebuilt your website, and it looks better but still doesn't bring in leads. Or maybe you're spending money on marketing and can't draw a straight line from what you spend to customers and revenue.
After 15 years working with manufacturers, I can tell you the problem is rarely a lack of effort. It's that you can't market a business you don't understand.
So we start with the numbers: your best-selling and most profitable products, your best customers and why they buy from you, how long a sale takes, and where quotes stall. Then we build the system around them. I call it the EchoSurge Growth System, and it connects your website, marketing, CRM, sales process, and customer data around the way your customers actually buy.
We don't build prettier websites. We build websites that generate opportunities. And we don't judge success by how much marketing we produced. We judge it by what we did for the business.
Jay Weeks,
Founder and Chief Strategist
Every manufacturer's situation is different, but the problems we get called in to fix tend to fall into a few patterns.
Here's some of what we've built for manufacturers. Every project started with the same question: what does this company need to sell more of, and to whom?
We've worked with Esco Tool since 2014, and we rebuilt their website from the ground up: product pages structured for engineers, quote requests routed into HubSpot, and a product selector that recommends the right tool for the job.
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High-Performance
Pipe & Tube
Beveling Tools
Rugged, reliable portable beveling, cutting, and flange facing tools proven in the toughest field environments worldwide.
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New COHOG Clamshell Split Frames Are Available for
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MILLHOG O.D. and I.D. mounted beveling machines
APS-438 multipurpose air-powered saw
Solutions for tube and pipe alignment
Microsoft Clarity recorded where visitors clicked on the old homepage. Every change on the new homepage traces back to that map.
Most industrial websites give an engineer a catalog and a phone number. The tools we build let them find or design the right product themselves, and then ask for a quote.
Esco Tool product selector. Choose pipe or tube, outside diameter, wall thickness, application, access constraints, and material, and the selector recommends the best match from more than 30 tools.
Accu-Flange configurator for Stafford Manufacturing. Engineers pick a base part, bore, and material, place holes and slots on a live drawing, and get a part number and spec sheet before they request a quote.
Your buyers can tell real footage from stock in half a second. We film products, processes, and facilities with crews we've worked with for years.
Before Jay, our marketing happened in bursts — whenever someone had a spare hour, which wasn't often. As a family-owned manufacturer, we knew our products and our customers, but we didn't have anyone turning that into clear, consistent messaging. Now we do. You don't need a big in-house department, you need someone who takes the time to learn your business.
The EchoSurge Growth System is the method behind every engagement. It scores your business across five areas: commercial clarity, growth priorities, revenue systems, market visibility, and sales and channel execution. Then it fixes them in order, starting with the picture of your business that everything else depends on.
A five-minute assessment that shows where your marketing and sales systems are strong and where they're leaking. Free, and you get your score right away.
A four-week review of your marketing, analytics, leads, quotes, and channels that ends with a 30/60/90-day plan, whether your team carries it out or we do.
We run the plan with you, with a weekly call with your account manager and regular strategy reviews with Jay.
EchoSurge is led by Jay Weeks, our founder and chief strategist. Jay started his career as an outside sales rep for five furniture manufacturers, has worked directly with manufacturers since 2011, and became a HubSpot partner in 2013. When he sits in your Monday meeting, he already knows how your business sells, so you don't spend six months teaching him.
Start with the free Growth Score, or tell us what's going on and we'll set up a conversation.